Ecommerce pricing calculator

Price Increase Impact Calculator

See how many fewer units you can sell after raising price and still keep the same total profit.

✓ Pricing inputs stay on this device✓ No signup✓ Instant results

Inputs

Current and proposed pricing

Use one product or average order consistently. Percentage fees are recalculated at the proposed price.

Currency changes formatting only. It does not convert amounts.

Price and costs

Customer price before the increase.

Must be higher than the current price.

Product or manufacturing cost per unit.

Pick, pack, postage and handling per unit.

Packaging or other fixed-per-unit costs.

Percentage charged on actual selling price.

Sales volume check

Units sold in the comparison period at the current price.

Optional forecast used to compare total profit.

Pricing impact

Price increase economics

Maximum volume loss preserves baseline total profit; it is not a demand forecast.

Maximum sales volume loss21.9%
Minimum units to preserve profit78.1
Maximum units you can lose21.9
Price increase15.0%
Current profit / unit$52.00
Proposed profit / unit$66.55
Current margin52.0%
Proposed margin57.9%
Expected total profit$5,989.50
Expected profit change$789.50 · 15.2%

The proposed price raises unit profit. Compare the maximum volume loss with a realistic demand estimate.

Pricing inputs stay on this device

Prices, costs and sales estimates remain in your browser and are not uploaded to 321Kit.

Method

How price increase impact is calculated

The calculator compares unit contribution at both prices, then solves for the sales volume that preserves profit.

01

1. Profit at each price

Fixed unit costs stay constant while percentage fees follow the actual price.

Unit profit = price − per-unit costs − price-based fees
02

2. Baseline total profit

Current unit profit is multiplied by current sales volume.

Baseline profit = current unit profit × baseline units
03

3. Allowed volume decline

Divide baseline profit by proposed unit profit to find the minimum sales volume.

Maximum volume loss = 1 − current profit per unit ÷ proposed profit per unit

What this model answers

It calculates the sales decline you can absorb financially. It does not predict customer price sensitivity.

Keep the unit consistent

All prices, costs and volume values must describe the same product, order or bundle.

FAQ

Price increase calculator FAQ

How much can sales fall after a price increase?

The calculator divides current unit profit by proposed unit profit. One minus that ratio is the maximum percentage volume decline that preserves total profit.

Does a higher price always increase total profit?

No. Unit profit rises in this model, but total profit falls if sales volume declines beyond the calculated limit.

Why are payment fees recalculated?

Percentage payment and platform fees rise with the actual selling price, so only their rate stays constant.

Does this predict demand or elasticity?

No. Enter your own expected units to compare a demand scenario. The calculator makes no elasticity forecast.

Is my pricing data uploaded?

No. All price and cost calculations run locally in your browser.